AI’s impact on content operations is transforming the world of CMS. However, it’s important to note that implementing AI tools into your CMS should be done carefully.
Adding AI to your CMS can make it smarter in several ways. It can help you create and improve website content and automate tasks like tagging, translation, video and audio transcription, and grammar checking.
What is a content management AI platform
A content management AI platform is a software program that uses artificial intelligence to improve and automate tasks in order to make businesses more efficient. The most common uses of AI in a CMS include image tagging, metadata creation, grammar checking, and search engine optimization. This type of technology allows workers to focus on more creative work and gives them the tools they need to create a high-quality product.
Traditionally, managing digital content is a manual process that requires time and resources to complete. This is because it involves a lot of data that needs to be organized, classified, tagged, and disseminated across various channels. AI has the potential to streamline this process by removing the need for humans to manually do these tasks and by making it more scalable.
Another way that AI can help with content management is by eliminating the need for human-based QA testing. This can be done by integrating an AI tool into the CMS that can provide feedback in real-time on a piece of content as it is being written, making it faster and easier to correct errors and ensure consistency.
Lastly, AI can also be used to generate new content or convert existing content into different formats. For example, a blog post can be transformed into an infographic, video, or other type of content depending on the audience’s needs and preferences. This can save a great deal of time and effort and also ensure that the content being created is up-to-date and relevant.
How does a content management AI platform work
Artificial intelligence is pervasive in our lives today – whether we’re using Siri or Alexa, visiting a website that uses chatbot technology, or browsing social media recommendations. And while AI is a great tool for boosting productivity and automating repetitive tasks, it also has the potential to transform content management workflows.
A CMS that integrates with AI can help take on repetitive tasks, giving writers and content creators more time to focus on producing high-value, relevant content for their target audience. From language analysis to image manipulation, there are many ways that AI can support and enhance content creation and editing workflows.
Other examples of how a CMS with AI can improve efficiency include automatically tagging images and videos, and helping create searchable metadata. Additionally, some AI tools can help with proofreading and editing by acting as a second set of eyes to check for typos, inconsistencies, or other issues that might have been overlooked by humans.
Lastly, AI can help with the task of reusing existing content assets by converting them from one form to another. For example, a blog post could be transformed into an infographic or video, and then shared across different channels with ease. This helps to maximize the value of content and increase reach, while reducing cost and effort.
Why use a content management AI platform
Many aspects of content creation and management are ripe for automation. AI algorithms can automatically perform tasks such as image tagging, text analysis and categorization, and content generation, freeing up time for human employees to focus on other projects. This allows businesses to deliver personalized experiences, better customer service, and reduce the risk of errors.
For example, if a CMS is integrated with a linguistic AI tool, it can quickly and accurately translate content into multiple languages. This allows businesses to reach a wider audience and increase global sales. Similarly, AI tools can help to improve SEO and search engine optimization by providing suggestions on how to improve keywords, content, and website design.
Another benefit of a content management AI platform is that it can automate the process of analyzing and identifying potential legal risks in content. For example, if a piece of content contains a trademarked word, AI tools can alert the user and suggest changing it. Additionally, AI can analyze and flag potential privacy violations, helping to ensure that users’ data is secure.
Finally, AI can be used to identify and remove redundant or obsolete content from systems of record. Research suggests that 80% of the information commonly held in information repositories is R.O.T. and that AI can significantly decrease the time it takes to identify, assess, and clean up unnecessary data. This saves companies money, space, and storage costs, while also reducing the risk of compliance issues.
Benefits of a content management AI platform
The benefits of using a content management AI platform go beyond streamlining the content production process. AI has the power to point content strategies in the right direction, provide data insights that would take human marketers days to manage and adapt content on the fly for changing audience needs. It also makes personalization more effective and scalable. AI is excellent at writing and can act as a virtual editor, picking up grammar errors and inconsistencies and suggesting the best practices based on target audiences. It can also create new ideas and alternative versions of existing quality content to suit different platforms or audiences.
It can automate tedious and time-consuming tasks, leaving workers free to focus on higher-value, more creative and challenging content. It can track customer behavior and provide personalized content, all of which improves engagement, increases conversion rates and helps drive traffic to your website.
Generative AI is a game-changing technology that can help content teams produce high-quality, relevant content at scale. However, it’s important to understand the challenges and limitations of this type of technology before integrating it into your content program. Watch this episode of Contentstack LIVE to learn more about generative AI and how it can revolutionize your content. Schedule a demo to see how we can accelerate your digital experience with Contentstack’s composable CMS and Yext Content. It’s free to try! Learn how we can help you optimize your content and grow your business.
Can a content management AI platform assist with SEO
AI can assist with many tasks that are part of a content team’s workflow, from generating ideas for new blog posts to helping create outlines for articles. AI can also be used to analyze data and identify patterns. This can help marketers to make better decisions about their content strategy. For example, a CMS with AI can automatically tag images and improve metadata, so it can be found more easily in searches. It can also automate personalization so that the right content is displayed to each individual customer.
Another way that AI can assist with CMS is by analyzing user-generated content and recommending ways to improve it. This can save content teams time and effort and ensure that the content is of a high quality.
Finally, AI can be used to provide contextual suggestions for keywords and topics. This can help content teams to write more engaging and relevant blogs and articles.
Many CMSs offer AI integrations that can assist with various content management tasks. For example, Squarespace’s AI can generate text for pages that are blank or underdeveloped. It can also make recommendations for images and videos. It can also help with content discovery by suggesting related articles and blog posts. However, it is important to note that human oversight is still required for content generation. Moreover, the content generated by this tool is not necessarily original and may be duplicated elsewhere on the internet.
Are content management AI platforms user-friendly
A content management AI platform is a great tool for anyone looking to streamline their workflow, but it’s important to understand that it doesn’t replace the need for human input. When used properly, it can help provide users with a more user-friendly and efficient experience, while also giving them access to new capabilities that may not be possible without the help of an artificial intelligence system.
One area where AI is especially useful in content management is when it comes to tracking and disseminating content. With AI-powered tools like content analysis, image tagging, and categorization, humans are free to focus on more creative or challenging tasks. This can result in a more efficient and effective content management process, as well as increased productivity for employees.
In addition, AI can also help with analyzing content for things like tone or quality. It can do this quickly and accurately, allowing businesses to ensure that their content is up to scratch and targeting the right audience.
Another issue that AI can assist with is converting content into different formats. For example, a blog post may be suitable for some audiences, but others would prefer to see it as an infographic or video. AI can help with this by automatically transforming content into the right format, thereby saving time and effort for human workers. This can also help to improve consistency across different channels and platforms.