Creating effective AI generated content requires establishing best practices before using any AI tools. Failure to do so can result in low-quality content, wasted time, and plagiarism.
To avoid these consequences, start by defining the purpose of your content. Provide clear prompts that include the target audience, tone of voice, and desired length of the piece.
What Is AI Content Management
Artificial intelligence (AI) is an empowering technology that helps businesses automate processes, crunch data, and perform tasks that are often repetitive. For example, AI-powered document management solutions allow organizations to keep track of multiple documents and files in a single hub for easier access and organization.
Another way that AI is elevating content management systems is by enabling them to handle tasks like translation, video and audio transcription, automated tagging, metadata creation, grammar checking, and content protection. While AI can’t replace humans when it comes to creating creative content, it can help reduce the time required for routine processes so that teams can focus on their work.
For instance, AI can help social media managers with brainstorming ideas for their next posts by analyzing the results of past postings and the interests of their audience. It can also save them time by analyzing existing content and determining if it aligns with their goals.
To get the best results, AI-powered content creators need a clear prompt. This should include an outline of the type of content you are looking for as well as the tone and objective of your message. This will ensure that the final product is consistent with your brand’s voice and aligns with your goals.
Why Is Content Management Important for AI
For AI to succeed, it needs a good starting point. That’s where content management comes in. It’s the place where content strategy meets AI — it guides the development of a brand and helps to point content in the right direction.
Using a CMS with an integrated AI, marketers can create dynamic content that responds to customer behavior and news events in real time. They can also draw deeper and more detailed data insights for more targeted content.
While AI can’t yet handle every aspect of content creation, it can help to speed up the process. It can provide a variety of support, such as image and video transcription, automatic tagging and metadata creation, grammar checking, and content protection. By automating these repetitive tasks, it frees up workers to focus on other more important projects.
Generative AI can be especially helpful for reducing the amount of time marketing departments spend creating content. It can produce blog posts, photos, email content for a lead nurturing sequence, and even product descriptions. Just make sure to have someone on your team check the output so it sounds human, stays on-brand, and doesn’t contain any factual errors. Adding in context and giving prompts that are clear and concise will also improve the accuracy of the AI content.
How Can AI Help With Content Management
There’s no denying that artificial intelligence can be an invaluable asset for businesses that need to produce content quickly and effectively. It can assist with tasks like image recognition, tagging, grammar checking and content organization. It can also help to speed up content creation by reducing repetitive tasks and freeing up time for more creative projects.
However, it’s important to note that AI shouldn’t be seen as a replacement for human writers. Writing is a complex task that requires creativity and problem-solving skills, which are not the forte of AI tools. Instead, AI can help with the more mundane aspects of content creation – such as researching topics, writing an outline and creating drafts – to allow humans to focus on the more challenging tasks.
For example, if you’re responsible for social media marketing and need to come up with ideas for new posts each day, an AI social media tool can save you hours of time by generating timely prompts. Of course, you still need to review and edit the generated content to ensure that it meets your needs and doesn’t violate any company guidelines. But if you use a generative AI tool with the right prompts, it can help you create high-quality content that is on point and relevant to your audience.
What Tools Can Help Manage Content for AI
Generative AI tools can help your content team create text and visuals on a variety of platforms from blog posts, articles, social media copy, product descriptions, custom image generation from prompts, video script outlines, and more. These tools can help reduce time spent on rote and repetitive writing and free up resources to focus on more strategic, result-oriented activities like data analysis or market research.
A popular no-code graphic design tool, Canva offers an AI image generator that helps create custom images from text prompts. Alternatively, you can use a full-fledged AI writing assistant like ClickUp to get on-brand marketing messages that sound like they were written by your copywriting team. Or, try Phrasee for a smarter push notification tool that optimizes your messaging based on customer feedback and behavioral data, driving more clicks and revenue with each message.
Discover new creative directions with generative AI visual content discovery tools that search top-performing user-generated content (UGC) by mood, color, or object to find ideas for future posts. With Emplifi, you can also leverage the power of AI to amplify your UGC strategy and save time on post scheduling and planning using built-right-in, AI-powered content workflows that allow you to track campaign performance, content pillars, and more—all in one place.
What Are Best Practices for AI Content Management
AI can be used for digital asset management (DAM) and content creation to increase productivity and scale to meet rising demand. It can help improve the content experience, make customers happier and grow businesses.
For example, a DAM system can use AI to verify images are up to brand standards, freeing workers to focus on more creative projects. It can also automate tasks like image tagging and categorization, helping reduce human error and speeding up processes.
It can also be used to ensure data privacy compliance by detecting personally identifiable information (PII) in documentation, such as contracts and reports. This can remove the risk of costly mistakes, reduce security risks and ensure compliance with data protection laws.
AI can also assist with marketing by analyzing content to highlight its suitability for a target audience, which can save time and money in the long run. It can also identify gaps in the marketplace and suggest new ideas to engage with a target audience, improving customer conversion rates. And finally, it can identify patterns in documentation to help organizations find opportunities for improvement, whether that’s identifying redundancies in customer surveys or improving service levels by finding the right resources quickly.
How Do You Train AI to Process Content
As with any new tool, the best way to get the most out of AI content management tools is to know how to use them. The first step is understanding the language of AI, which is called “prompting.” The more specific and precise you can be when composing a prompt, the better results you’ll see from the tool.
For example, if you’re using an AI-generated content generator to write blog posts, try providing a clear and specific prompt that includes the topic, audience, tone of voice, and desired length of the post. This will help the AI generate relevant and high-quality content.
In addition, it’s important to monitor the quality of AI-generated content. Because the AI learns from its environment, it may be prone to biases and misinformation. As a result, it is essential to review and edit AI-generated content to ensure that it is fact-checked and on-brand. Also, make sure to avoid using AI to create content that may be offensive or culturally insensitive. This could lead to reputational damage and legal issues like those experienced by OpenAI’s chatbot GPT-3, which produced racist, sexist, ageist, ableist, antisemitic, and xenophobic responses.
What Are Common Challenges in AI Content Management
As AI continues to revolutionize digital marketing, it’s important for marketers to understand how to use it effectively. Using the right tools and following best practices, it can save time, improve efficiency and reduce creative blocks.
AI can be used to generate content quickly and in a variety of formats. This includes blog posts, email copy, photo captions and even social media posts. However, it’s critical to have a human editor review the content generated by an AI tool to ensure that it’s on-brand and contains accurate facts.
Another challenge is that many AI writing tools don’t know how to write in a natural, conversational tone. This can be frustrating for marketers who are used to writing in a certain way. To help mitigate this issue, it’s important to train the AI tool on your brand voice and the types of content that you’re looking for it to create.
Finally, it’s important to be aware of potential legal issues related to AI-generated content. For example, if an AI tool is used to generate content that incorporates copyrighted material, the company may be at risk of being accused of plagiarism. This is why it’s important to work with an AI vendor that has a strong track record of customer success and can demonstrate how the technology has been successfully implemented in other organizations.