Using video walkthroughs and contextual content, Marketo’s Product Docs help you understand the theory behind each feature. They’re concise, easy-to-follow and provide in-product screenshots.
Note: When you enable predictive content in your Web (rich media) or Email, the code only allows for one predictive outcome per location. You can use the All Content page to see all predictive content results for your domain.
What is Content AI
Marketers are concerned that AI will take over their jobs, but the truth is that AI tools can help marketers do their jobs better and faster. By incorporating AI into marketing workflows, marketers can focus more time on the tasks that require human creativity and emotion—such as writing, researching, and editing content for the right tone and message.
AI is used for a wide variety of tasks in the marketing industry, including writing blog posts, generating product descriptions, creating infographics, and analyzing data. The technology can also be used to analyze a website or email and determine the most relevant content for individual visitors or recipients. It can then recommend and display the most relevant content to those visitors or recipients.
While there are many benefits to using AI in marketing, it’s important for marketers to be mindful of how the technology can be abused. For example, if AI is used to create content that is too similar to what competitors are doing, it can cause brands to become trapped in an echo chamber with no new ideas or perspectives. AI can also be abused to create content that is offensive or not representative of a brand’s target audience.
One way to avoid these risks is to be critical of the content that rolls out of an AI tool and edit it before it goes live. Another is to ensure that the content complies with diversity and inclusion best practices. By doing these things, marketers can ensure that the AI content they use is authentic and not offensive or biased. Fortunately, some AI tools are improving their capabilities in this area and are becoming more inclusive.
How does Marketo utilize Content AI
Marketo uses Content AI to help marketers create dynamic, personalized content across websites, mobile apps, and email. This helps marketers save time and effort, while increasing conversions and ROI. Its predictive algorithms analyze customer behavior and profiles to recommend the most relevant content at every point in the journey. It also provides recommendations to improve existing content, as well as new content.
Marketo’s product docs are a great place to start for learning about the platform. They include videos and step-by-step walkthroughs to guide users through the different features. The docs cover everything from basic set up to advanced marketing automation and cross-channel campaign management. The docs also feature tips and tricks to help you get the most out of the platform.
For example, if you want to personalize an email newsletter, the docs will show you how to do this using the ContentAI plugin. The plugin automatically identifies the most relevant pieces of content for each individual recipient, helping you to increase engagement and generate more leads. It can even optimize the content based on its performance.
Another benefit of ContentAI is that it can be used for event emails. This is particularly useful when you’re hosting repeatable events, such as webinars. Typically, these types of emails are tokenized for scalability and enable ContentAI to replace the content in each email with the most relevant information for the audience.
Moreover, you can use the ContentAI plugin to personalize web pages without requiring any coding knowledge. You can also utilize this tool to create dynamic content for Facebook and Instagram pages. This way, you can target potential customers with a personalized experience while maintaining brand consistency.
Does Content AI have a learning curve
While using an AI writing tool can greatly reduce the amount of work you have to do, it will take time to get up to speed and use it effectively. This is especially true when you’re just starting out or have never used an AI writing tool before. You’ll need to learn how to pack the right curated information into the AI writer, mess with its specific tools and edit to produce a product that’s worth posting. Depending on the complexity of the AI writer, this can be a steep learning curve for most people.
The good news is that once you have a few content pieces produced by an AI writer, it will start to automatically generate new content faster than your team could. This will save you a lot of time and money and increase your productivity exponentially.
Another great feature of Content AI is its ability to automatically recommend and display content for any website or email without the need for manual coding and content management. This is especially important for any type of repeatable event email like a webinar or tradeshow event that you run. Enabling ContentAI will allow your end-users to see different, up-to-date content in the email every time they open it!
The only drawback to this is that you can only enable ONE predictive content location per page on your site or in an email. However, there are workarounds if you want to enable two different predictive content locations. The easiest way is to create a separate URL pattern in Content AI Settings and assign that to any *unknown content. This will give you two places to enable predictive content in the future.
Can Content AI improve writing speed
The use of AI in writing has become a hot topic lately, as several companies have already begun using it to create content. AI can help businesses produce content more efficiently and effectively, reducing costs and time spent on manual tasks. However, balancing the use of AI technology with human creativity is essential for creating high-quality content that resonates with consumers.
The goal is to use AI for tasks that can be automated, such as data analysis and formatting, and leave humans with the creative and strategic tasks that require their expertise and intuition. This can free up time and resources that can be used to improve productivity and creativity. It can also help reduce the amount of time that is needed to publish content, which can be particularly beneficial for businesses in highly-competitive industries such as news media and ecommerce.
AI-generated content can be utilized for a variety of marketing purposes, including email campaigns, blog posts, social media updates, and other types of promotional content. It can even be used to generate short reports and notifications for personal messaging platforms.
Using AI in this way can help to automate and streamline the content creation process, allowing marketers to produce content at a faster rate. It can also be used to generate ideas for content, which can be helpful for preventing writer’s block and improving the quality of content produced.
Additionally, using AI for writing can be helpful for generating content that is more relevant and interesting to consumers. AI tools can be used to analyze a company’s current marketing strategy and determine which topics and angles would best engage their target audience. This can then be used to create new content that is more likely to convert leads into customers.
What are the benefits of Content AI
Artificial intelligence (AI) has become a mainstay in modern business practices across all industries, and content marketing is no exception. AI can offer a wide range of benefits for marketers, including improving efficiency, increasing productivity, and creating personalized experiences for customers.
For example, a branded content AI like Moonbeam can help technical writers generate high-quality documentation with fewer errors. This allows them to complete projects in less time and increase productivity. It also ensures that the generated content maintains a consistent tone and style throughout the document, which helps to create a professional appearance for the brand.
Another benefit of using a Content AI is that it can help to reduce the amount of time required to write an article or blog post. It can also help to eliminate writer’s block by suggesting potential topics or by providing a starting point for the article. In addition, AI can provide recommendations for optimal word count, media types, and headings for each piece of content. This can make it easier to produce content that is optimized for search engines and performs well in social channels.
AI can also be used to conduct keyword research and generate on-trend topic ideas that are likely to resonate with audiences. This can save time and effort by eliminating the need for manual research and analysis. It can also help to identify relevant keywords and topics that are performing well on search engine results pages, as well as suggest keyword phrases that are being utilized by competitors.
Despite these benefits, it is important to note that AI is not intended to replace human content creators. While tools such as ChatGPT can assist in the writing process by generating content quickly and efficiently, it is important to edit any content that is generated by AI to ensure that it is accurate and appropriate for your audience.